![](https://cdn.myportfolio.com/e2c5e1c8-2499-4e28-a859-499bf6c1b43a/c2c5a944-6471-489d-a5c9-42321d8173f9_rw_1920.png?h=83767055e0f40d56ad1333d81e7bb96b)
Area. 132m2
Location. Nonhyeon-dong, seoul, south korea
Category. Korean BBQ Restaurant
Date. 2022.11~24.03 / 2024.03.18 Grand Opening
KOREAN BBQ : WOOSUNDAM
우선담은 미국산 소고기의 잘못된 인식을 개선시키기 위해 탄생한 KOREAN BBQ 브랜드입니다.
품질 좋은 블랙앵거스만을 취급하는 우선담의 브랜드 아이덴티티 구축을 위한
본 프로젝트를 기획하고 시각화했습니다.
![](https://cdn.myportfolio.com/e2c5e1c8-2499-4e28-a859-499bf6c1b43a/365f0a89-7fe7-4499-8aa4-e95d072eb39f_rw_1920.gif?h=e34c92dce0e0ec50e70a59b17f48c262)
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우리는 화장실, 룸으로 가는 길을 아주 좁은 복도로 만들었어요. 이곳을 지나가는 사람은 서로 마주칠 수밖에 없죠.
이 길을 지날 때 우리는 "지나갈게요" 같은 아주 사소한 대화라도 나누길 원했거든요.
현대의 한국인들은 서로 눈이 마주치면 미소보다 눈썹을 찌푸리죠. 그리고 왜 쳐다보지? 라는 생각을 할 거예요.
이 공간에서만큼은 눈을 마주쳤을 때 미소 지을 수 있는 여유의 공간이 되길 바라요.
![](https://cdn.myportfolio.com/e2c5e1c8-2499-4e28-a859-499bf6c1b43a/24681f70-6421-47fe-998f-3b49cda936cf_rw_1920.png?h=31631f4f51d3b12aed3f86d124f07ea8)
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